Brandon is the CEO and Founder of Landy Leads. After starting his career as a commercial pilot, he found his calling in Real Estate.
After years of working in residential markets, Brandon found an opportunity in the Land space, a new and fast-growing niche among Real Estate investors.
Brandon created Landy Leads as a cold-calling service for Land flippers.
His service: cold calling. He would cold call land owners to find people willing to sell their land at a discount to the market rate.
However, he was running on tight margins, and had trouble retaining clients. He was earning under 15% gross margin per client, and an average contract lasted only 3-4 months.
The problem?
After discussing his business, we immediately identified an opportunity to upgrade his offer to solve these issues.
Clients always want to do less work, and will pay you to do it for them if you can do it better/cheaper than they can do it.
We applied this to Brandon’s offer to make it better.
Essentially, he was passing off lukewarm leads to clients and making them do the work of: